What I worked on: building the logo and badges, building artwork & doing the photography for the site, fonts, color schemes, the product descriptions and organization of variations, the SEO, the website content, social media management, and eCommerce store. I built all the product labels to industry standards. I built the entire site with my own Joli Campbell Design philosophy at work “Simple · Beautiful · Clean · Connected · Organized”. I created, formulated, handmade, and hand-filled all the products. I wanted the shopping experience to feel inviting & warm. I wanted my customers to know right away that they are beautiful.